Case Study: Annie’s Frozen Pizza
Evaluated market segmentation, product mix, pricing strategy, potential channel conflict and distribution challenges for a premium organic brand as they looked to expand into frozen pizzas. I took a contrarian approach, arguing that launching the product through Target would allow the brand mass access without sacrificing the brand’s premium appeal.
What the bakery taught me
Lessons and principles I will carry forward with me, after three years as a baker and chef.
Product x Place
A series introducing myself as a brand strategist and consumer insight researcher.
*What I saw: collecting data as a documentarian
*What I learned: processing, editing the raw data
*Why it matters: what’s the arc? where are we now, where’s it going?
Books x Target || State St. x Santa Barbara
On Synthetic Style
I hear people call AI writing slop all the time without defining what they mean, and that’s not good enough. What is “slop”? What is “voice”? This deck is my opening salvo in what should be a much larger investigation:
Can AI have a voice, and what does it sound like?
Alex Yalen 